Sustainable food consumption. Product choice or curtailment ?

Sustainable food consumption. Product choice or curtailment ?

01 Kasım 2018 273
Sustainable food consumption. Product choice or curtailment ?

Food consumption is an important factor in shaping the sustainability of our food supply. The present
paper empirically explores different types of sustainable food behaviors. A distinction between sustainable
product choices and curtailment behavior has been investigated empirically and predictors of the
two types of behavior have been identified. Respondents were classified into four segments based on
their sustainable food behaviors: unsustainers, curtailers, product-oriented consumers, and sustainers.
Significant differences between the segments were found with regard to food choice motives, personal
and social norms, food involvement, subjective knowledge on sustainable food, ability to judge how
sustainably a product has been produced and socio-demographics. It is concluded that distinguishing
between behavioral strategies toward sustainable food consumption is important as consumer segments
can be identified that differ both in their level of sustainable food consumption and in the type of
behavior they employ.

Sustainable food consumption. Product choice or curtailment ?